Media Buying Archives - Page 6 of 7 - Campaigns & Elections

Why Roku Is a Platform To Watch For Political Marketers

The Pandemic Changed Political Media Production. Most of Those Changes Are Likely to Last

Ad Spending Report Projects $9 Billion for Midterms, Shows Growth in Down-Ballot Digital

Content Case Study: Countering a ‘Defund the Police’ Attack

Podcasts Are the (Mostly) Untapped Political Ad Platform You’re Looking For

Digital Consultants Brace For ‘Brave New World’ Shaped By Privacy Push, Broader Targeting

Joe Slade White Remembered As Mentor, Ad Maker And Creative ‘Genius’

Digital Is Not a One-Size-Fits-All Strategy

The Political Out-of-Home Ad Market

As OTT/CTV Lures Ad Dollars, Challenges Loom For Political Media Buyers

4 Questions Political Media Buyers Need to Ask

Creating a TV-Ready Spot for Digital

After 2020, Media Strategists Say the Ad Playbook Has Expanded

Former Sanders Consultants Launch Media Firm

Industry Predictions for 2021: A Long Way From Normal

After 2020, Is It Time To (Mostly) Ditch Broadcast Buys?

How Buyers Harnessed Over The Top Advertising in 2020

How Much Is Too Much When It Comes To Campaign Outreach?

Media Buying Lessons To Take Into the Next Campaign Cycle

Election 2020 Recap: How Agencies and Buyers Navigated a Cycle with Record-Breaking Ad Spend

Media Buying Lessons from 2020

The Media Buyer’s Dilemma During the Coronavirus Pandemic

Unsiloing Media Buying Can Help Campaigns Overcome Blind Spots

Consultants, Media Buyers Weigh Impact of Pandora-Sirius Merger