Media Buying Archives - Page 5 of 5 - Campaigns & Elections

Creating a TV-Ready Spot for Digital

After 2020, Media Strategists Say the Ad Playbook Has Expanded

Former Sanders Consultants Launch Media Firm

Industry Predictions for 2021: A Long Way From Normal

After 2020, Is It Time To (Mostly) Ditch Broadcast Buys?

How Buyers Harnessed Over The Top Advertising in 2020

How Much Is Too Much When It Comes To Campaign Outreach?

Media Buying Lessons To Take Into the Next Campaign Cycle

Election 2020 Recap: How Agencies and Buyers Navigated a Cycle with Record-Breaking Ad Spend

Media Buying Lessons from 2020

The Media Buyer’s Dilemma During the Coronavirus Pandemic

Unsiloing Media Buying Can Help Campaigns Overcome Blind Spots

Consultants, Media Buyers Weigh Impact of Pandora-Sirius Merger

The next evolution in media buying

RNC: data, media buying operations need overhaul

The media buyer’s pain is New Hampshire’s gain

Media Buying in Political Campaigns: Broadcast Television Remains King

Media Buying After Citizens United

8 Things I Hate About Media Buyers