Political media spend projections for the ’22 cycle are clear: Broadcast TV will remain king, but it’s much closer to being overtaken than ever before.
See Cross Screen Media & AdImpact’s report on 2022 political video ad spending, which projects a total of $8.8 billion in political media spending. Of that, the report projects $3 billion will be spent on digital video, or just over one third of total media spending. For comparison, digital video made up only 18% of 2018 spending.
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