Not long after the New Year campaigns will start churning out the digital and TV creative that will frame the cycle. The next 12 months is now forecast to see record ad spending for a midterm year.
That influx will fuel the kind of ad war unseen, even in recent wave-year midterms. While some GOP ad makers believe the stage is set for their marketing, Democratic media consultants must ponder what creative will be most effective given the backdrop of a chaotic White House.
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