Digital Advertising – How to Allocate Dollars Late in the Cycle

The face of the 2024 race has changed drastically over the past couple of months bringing a massive influx of money to campaigns up and down the ballot. The majority of that money is being directed to digital channels and targeted advertising online.

Join our panelists as we examine how campaigns are making spending decisions and how to best allocate your campaign dollars in the remaining weeks before Election Day.