Intelligence Briefing: Independent, Persuadable, and Decisive: Understanding the Latino Voter in 2026

Conventional wisdom about Latino voters is being challenged by the data and campaigns that ignore it do so at their peril. What’s really happening inside the Latino electorate, and what did campaigns that won tight races in ’24 and ’25 do differently to earn the vote?

This exclusive briefing brings together top analysts and practitioners specializing in Latino outreach to unpack what the numbers are revealing about this diverse and decisive electorate in 2026, from language preferences to media habits, and what it all means for how campaigns must communicate in order to compete.

Presented by Entravision