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The Midterm Playbook: Winning with Live Sports
August 26 @ 1:00 pm - 1:45 pm
Live sports are a can’t-miss opportunity this midterm cycle. Massive, highly engaged audiences span key voter demographics and generate enormous weekly viewing time, delivering unmatched reach and attention. For the 2026 midterms, streaming sports inventory is a critical winning play. Discover how audiences are consuming sports today, how campaigns can activate live placements, and which tactics best reach key voter segments throughout the election cycle.
Presented by: Optimum Media
MODERATOR:
Shane D’Aprile, Co-Publisher, Campaigns & Elections
SPEAKERS:
Donna Ra’anan-Lerner, Director of Political and Public Affairs Advertising, Optimum Media
Joel Sawyer, Senior Account Executive, Optimum Media
