Pollster Brent Buchanan knew he wanted to grow and scale his business beyond the traditional methods of advertising and referrals.
Cygnal had started as an Alabama-based GC shop, launched in 2007, and evolved into a firm focused on polling and analytics. Last year as the pandemic paralyzed the economy, he set out to scale and grow his business through mergers and acquisitions.
“We looked at the pandemic a...
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