Election Briefing: Artificial Intelligence: What Campaigns Are Already Doing, and What They Should Be Ready for Between Now and Election Day

A wide-ranging conversation on where campaigns can make the best use of artificial intelligence in the midterm cycle revealed some of the fault lines political strategists will have to navigate between now and November.

Campaigns & Elections Editor-in-Chief Max Greenwood led the online conversation Wednesday, part of C&E’s Election Briefing series, with Trent Wisecup, partner and creative director at FP1 Strategies, and Valentina Perez, senior vice president of digital at GMMB.

A core focus: where AI use in political advertising becomes risky, particularly when using it to generate a candidate’s likeness. In recent weeks, fully AI-generated spots have become more commonplace, a trend many media strategists expect to accelerate as we head into the fall. You can watch the full discussion above.