A platform that emerged as a favorite tool of Democratic campaigns hamstrung by the pandemic this cycle has been acquired by EveryAction.
The technology company, which is the parent entity of NGP VAN, said the acquisition “will allow organizations to take advantage of complementary best-in-class systems for online and offline organizing, virtual events management, and workflow automation.”
Mobilize, which is formally known as MobilizeAmerica, Inc., was backed by progressive startup incubator Higher Ground Labs. In fact, HGL was Mobilize’s “first investor, Series A Lead, sole external Board Member, and largest shareholder,” the incubator said in an email to supporters Monday.
“This combination represents one of the larger deals in political and nonprofit tech and ensures the permanent and robust presence of one of the progressive movement’s most impactful technological innovations.”
Mobilize’s team of 40 employees will transfer over with the same titles and jobs. Alfred Johnson, co-founder and CEO of Mobilize, will now be managing director of Mobilize, which will operate as an independent business unit.
The two companies had a close relationship for years. In 2018, Alfred Johnson, co-founder and CEO of Mobilize, joined a post-midterm conference call organized by NGP VAN. Also on that call was Roddy Lindsay, co-founder and CEO of Hustle, which began as a startup but became a “fully integrated partner” with NGP VAN in 2017.
“Our teams have had the chance to work together closely for years delivering value to our many shared clients, the combination just made sense,” Amanda Coulombe, general manager of organizing at EveryAction said in a statement.
Johnson added in a release Tuesday: “EveryAction has built the best platform for the nonprofit market, and we’re thrilled by the opportunity to add Mobilize’s innovative product to the platform.”