Is It Time to Rethink Your Voter Universe?
Targeting only high-propensity voters, whether based on gut instinct or data modeling, is perpetuating low voter turnout—particularly down ballot.
That’s according to a digital practitioner who has championed voter turnout for nearly 15 years.
Single-digit turnouts are increasingly common in local elections in major U.S. cities, including Dallas. New York and Los Angeles, meanwhile, tallied only around 20 percent turnout ...
Join & Get Access to Premium Member-Only Content
Operative Memberships
If you’re on staff or in the field for a campaign, working at a campaign consulting shop, or working independently as a political consultant, then you’re what we think of as an operative. Membership starts at $195.
Vendor Membership
You are classed as a vendor if you work for a company that sells products or services to the political campaign industry. Examples of vendors include, but are not limited to tech platforms, data vendors, text messaging platforms.
Nonprofit Membership
Qualifying organizations include registered non-profits, Political Action Committees, political parties, Party Committees, issue advocacy organizations or labor organizations.