Operation New Media

Kobi Haddad didn’t do much to hide the fact that his candidate’s website was modeled almost entirely on that of President Barack Obama. From the bright blue backdrop, to the prominence of the social networking tools, to the font—Benjamin Netanyahu’s campaign website was practically an exact replica.Netanyahu is one of many overseas candidates who is looking at ways to adapt to Obama’s online campaign success. Senior editor Shane D’Aprile takes a look at how those candidates are adopting these strategies in April’s cover story, now online.