Political campaigns are personal. For candidates and political strategists alike, there’s an enormous emphasis on the tactile: the handshake, the in-home fundraiser, the rally where a candidate can speak directly to voters and demonstrate the breadth of their support.
This contact is at the core of what political campaigns are all about: working to create connections between candidate and supporter. Similarly, for campaign staff and the associated campaign infrastructure, it’s about collecting supporter data at a rally, registering potential voters in-person on college campuses, signature gathering to get your candidate on the ballot, and sending canvassers door-to-door to engage in what has proven to be the most effective form of voter contact.
In this report, we look at what the pandemic means for political campaigners and how professionals are adapting both strategies and tactics to adjust.
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