The 2022 midterm cycle is projected to see more money spent on political advertising than in any previous midterm year. And Connected TV (CTV), one of the fastest-growing ad channels, is helping to drive that growth. C&E spoke to political ad strategists and media buyers from both sides of the aisle about the growth and importance of CTV & OTT for political media plans.
In this report, C&E digs deeper into the consumption trends that have driven the shift over the past two election cycles, the current state of ad-supported CTV, and the questions campaigns need to be asking to understand how well their ad dollars are being spent.
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Sponsored By: Premion
