Nearly half of political consultants (48%) believe the campaign industry is headed in the right direction at the start of the 2020 cycle, but C&E’s inaugural State of the Campaign Industry Survey, conducted by PSB Research, found practitioners worried about a host of challenges that loom for campaign professionals this year and beyond.
Among the biggest concerns: hacking and foreign election interference tainting the 2020 campaign + the likelihood that digital strategists in the U.S. start using disinformation tactics more widely in domestic campaigns.
The C&E/PSB Research survey found a strong majority of consultants anticipate that one or both major party presidential campaigns will be hacked during next year’s general election, and 56% of political professionals said they believe it’s either very or somewhat likely that foreign interference could call into question the result of the 2020 election.
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