With political advertising comes several certainties. One of which is the arrival of political direct mail. However, studies show that direct mail has single digit response rate percentages. These direct mail pieces are often disposed of quickly without being read. Digital Dynamics 360 recognizes that political direct mail outreach in low response rate environments accomplishes two things- wasting your precious campaign dollars and creating an immense amount of recycled waste. These two unfortunate facts mean that the candidate’s message is all but lost.
Digital Dynamics 360 does direct mail the SMART way. Our SMART Mailer has revolutionized the industry by combining a campaign’s digital advertising efforts with intelligent and automated direct mail marketing. The SMART Mailer uses non-cookie based, minimally invasive technologies, to capture available website visitor traffic. Digital Dynamics 360’s Voter Data Platform then converts that anonymous website traffic into a USPS CASS certified mailing address.
All SMART Mailer pieces are sent USPS First Class postage, meaning that from the time a potential voter lands on a website they will have received the candidate’s intended message on a custom designed political postcard within a matter of days.
The SMART Mailer is a trusted advertising technology currently deployed across a wide variety of industries including healthcare, military, financial, automotive, insurance, and real estate. It is a proven political winner, having assisted in securing victories for candidates in the 2020 & 2022 elections.
In today’s political climate innovation and efficiency are everything. Whether a campaign is local, state, or at the national level, you can do direct mail the Smart way with the Digital Dynamics 360 SMART Mailer. For questions, or for more information, feel free to email us at sales@digitaldynamics360.com.
