Voter data is critical for any campaign, but the reality is that 11 percent of the adult American citizenry is unlisted and another 12 percent is actually mislisted, making 23 percent of the American voting population effectively unreachable via traditional list-based campaigns and research.
Losing access to roughly 1/5th of the American voting population does your campaign a significant disservice. But, you don’t have to accept this and you don’t have to rely on the voter file.
In a recent webinar, sponsored by Resonate, Director of Research Brent Waddington, dove into real-time voter data that just isn’t available via the voter file and focused on actionable data insights you can take away and immediately put to use in your own campaign.
