The Right Media Partner Matters More Than Ever For the Latino Vote
With five weeks until Election Day, campaigns don’t need another reminder that Hispanic voters matter. They need to know who can actually deliver — and prove it.
“Every platform says they understand the Hispanic electorate. Few can back that up with real data and media built on first-party engagement,” said Grace Agostino, senior vice president at Nueva Network, an independent, Latino-owned Spanish-language media company. “That’s what determines whether ad dollars are well spent this late in the cycle.”
Through Nueva Political, the company enriches any voter file against an identity graph of 113.7 million adults — no cookies required — appending 150+ attributes, turnout scores and donor lookalikes for precision targeting down to the precinct.
“A voter file tells you who’s registered. Our data tells you who they are,” Agostino said. “That’s the difference between running ads near Hispanic voters and reaching the ones who are actually persuadable.”
Once a file is enriched, Nueva activates it across Hispanic media built on first-party engagement (not modeled or licensed inventory). That reaches 228.4 million touch points a month across CTV, audio, podcast, video and display.
“That’s the part competitors can’t match,” Agostino said. “They can buy data or buy inventory. Very few can hand a campaign both, already connected.
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“Early voting starts before most campaigns think it does,” Agostino said. “Universes need to be built and activation needs to be live before ballots start dropping, not after.”
Reach out to Nueva Network here to learn more.
