Your Campaign is Short on Time. Target the Right Audience with the Right Message Today
Ahead of the 2020 election, voters are overwhelmed by increasing COVID-19 cases, the ongoing fight for social justice, Supreme Court nomination hearings and a barrage of negative campaign ads. This article examines how campaigns can cut through the noise and reach their voters.
Voters are currently overwhelmed with increasing COVID-19 cases, the ongoing fight for social justice, Supreme Court nomination hearings and a barrage of negative campaign ads. If you’re going to cut through the noise, you need to know what matters to your voters — particularly if you’re in a battleground state.
That’s why Resonate is closely tracking voter sentiment regarding a wide range of topics, issues and candidates and turning that real-time insight into targetable voter segments. If you’re going to win in November, you need to activate these voter segments now.
Tracking Where Voters Stand Today
We know that voters don’t make their decisions based on flat demographics or ongoing policy debates. What happens today affects their vote tomorrow. In Resonate’s latest Wave 9 data, timely issues facing voters now are covered, including whether or not voters will be impacted by the hearing and confirmation of the new Supreme Court Justice Amy Coney Barrett. In our latest survey, we see that in all possible outcomes presented, voters said they would be more likely to vote for Biden –– presumably based on the way the process was carried out:
In September, President Trump nominated Amy Coney Barrett to fill the vacant seat on the Supreme Court that was previously occupied by the late Ruth Bader Ginsburg. If Amy Coney Barrett is confirmed as a Supreme Court Justice prior to the Presidential election, what impact will this have on who you vote for President?
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If Amy Coney Barrett is not confirmed as a Supreme Court Justice prior to the Presidential election, what impact will this have on who you vote for President?
Additionally, we know that even if protests aren’t dominating news coverage every evening, the fight for social justice is still top of mind for voters. This is an important issue that campaigns need to address, particularly as a majority of voters state that their opinion of President Trump has become worse following the protests and the civil unrest.
As a result of the recent civic unrest associated with the Black Lives Matter movement, to what extent has your opinion of the following individuals become better or worse: President Trump.
And we know most voters are affected by the economy and are concerned with the future of our country as the pandemic wanes on. With nearly 80% of voters in the camp of a long, long-term recovery, an economic plan that offers a clear path forward, while acknowledging the reality of the pandemic and its impact on everyday life, is non-negotiable.
When do you believe the United States’ economy will return to “normal,” as it was before the coronavirus situation began?
Count on the Experts to Get Out the Vote Through Targeted Managed Media
Your goal in these final weeks is to get out the vote by delivering the exact right message to the right audience at the right time. Resonate’s team of experts is standing by 24/7 through the election to build hyper-targeted audiences using 13,000+ values-driven attributes on 200+ million U.S. voters and to plan, execute, and measure winning campaigns.
In a matter of minutes, Resonate’s expert Managed Media team can build, analyze, and validate audiences for seamless omnichannel activation across digital devices while utilizing immediate feedback for real-time adjustments.
The countdown is on. You don’t have time to lose on un-optimized managed media. Request a demo or contact us by phone at 855-855-4320 to learn how you can target to win today.
Heather Bien is a Senior Content Marketing Manager at Resonate, a voter data intelligence leader providing real-time, dynamic insights scaled to the entire U.S. adult population. Creating groundbreaking assets, including the Voter Landscape, Heather and the content team dive into the proprietary data available through the Resonate platform to analyze trends in voter values, preferences, motivations and more.
