Commuters Are Some of the Most Economically Frustrated Voters. Audio Can Help You Reach Them in the Final Stretch 

With campaigns competing for voters across an expanding list of platforms, the real issue for political advertisers this cycle isn’t necessarily inventory. It’s duplication.

In an interview with Campaigns & Elections, Audacy’s Haley Teare-Lombardo and Ray Borelli made the case that audio consistently reaches voters that other channels may miss, and it can do so at a moment when those voters are highly receptive to an economic message.

Borelli, Audacy’s head of research, said the company’s recent commuter study that found the economy is the No. 1 issue for voters this cycle isn’t surprising. But it’s the intensity of that feeling among voters who commute to work every day that campaigns have the opportunity to capitalize on.

“We saw what everyone else was seeing – that the economy is by far the number one issues on the minds of voters heading to the polls this November,” Borelli said. “But when you isolate the people who are commuting to work, they’re feeling the pressure so much more and it shows up in the data. They’re more motivated to vote.”

Particularly revealing was the response to this open-ended question in Audacy’s survey: “If you could give a candidate one piece of advice to earn your vote this fall, what would it be?” Audio listeners were more than twice as likely to mention something related to the cost of living in their response compared to the average voter.

Watch the full interview above for more on Audacy’s research and how audio can extend the reach of your media mix.