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How to Use Humor in Campaign Ads

The Independent Contractors and Businesses Association of BC's "Big Gas" ad took home three Reed Awards (link to watch the ad below).

In this video Jordan Bateman from ICBA walks C&E's Shane Greer on how the ad came about, and the lessons they learned about using humor to drive engagement.

Watch the "Get Canada's Big Gas Moving" Ad

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02/27/2019 09:00 PM EST
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