One of the frustrations that shaped Brandon Harris’ vision for Votus, the social analytics tech startup he co-founded: “We market politics like we market most products. But there’s a different appeal when it comes to politics. I think it’s really important that organizations build community and you don’t really build community when you do a lot of purely broadcast messaging and just shouting at voters.”
The goal for Harris and his team when developing Votus was optimizing tech to help political leaders and organizations build real, one-to-one relationships with individuals via social media.
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