The rise of over-the-top and connected TV advertising is presenting unique challenges to political marketers, which may worsen as more money pours into the space.
Anna Bukowski, who recently joined MVAR Media as SVP, said that while working for the DSCC on the Georgia Senate runoffs, it was difficult to track competitive OTT and CTV spending.
“In the runoff scenario, we were trying to track FEC filings with the PACs ...
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