OTT Archives - Campaigns & Elections

Political Media Buyers Are Waiting On a Decision From Netflix

The Enduring Mysteries of the 2022 Midterms

Local CTV and Linear TV Working in Tandem for Votes

Don’t Play it Safe and Expect to Win: What to Know about OTT Advertising this Fall

3 Ways to Make Sure Your CTV Ads Hit the Mark Between Now and Election Day

How Democratic Mega Firm SKDK Sees the Midterm Media Landscape

Extending Your Political Campaign’s Reach With a4 and LG Ads

Creative Insights: The Key Questions for OTT/CTV Advertising in 2022

Maximizing the Impact of Your TV Ad Dollars in ’22

Making Digital TV More Accessible for Buyers

Creative Insights: Buying Challenges, Finding Underexposed Voters, and Constructing the Right Media Mix

Maximizing the Impact of Your Digital Ad Dollars

The Ad Industry Is Bracing For the Privacy March to Hit the OTT/CTV Space

OTT: Why Platform Choice is a Win or Lose Decision

Creative Insights: Storytelling Fundamentals, Ad Lengths, and Where Radio Still Fits in the Mix