Campaigns & Elections
Digital advertising is likely to be more expensive for political campaigns in 2021 and 2022 with voter engagement harder to come by. Find out what the industry’s top digital strategists are recommending to advertisers.
Campaigns and groups should brace themselves for some higher costs and potentially lower engagement when it comes to digital outreach in the 2022 cycle.
Privacy pushes from Apple and others, together with changes from Google and, perhaps soon Facebook, combined with the death of the cookie and the wane of voter-file targeting have practitioners weighing broader marketing strategies and alternatives to what was last cycle’...
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