• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Shop
  • Jobs Board
Campaigns & Elections logo

Campaigns & Elections

  • Subscribe
  • My Account
  • Facebook
  • Twitter
  • LinkedIn
  • Articles
    • Industry News
    • CampaignTech
    • Creative
  • Videos
  • Buyer’s Guide
  • Reports
  • Expert Database
  • Events
  • Awards
    • Reed Awards
    • CampaignTech Awards
    • Rising Stars
  • Consultant Directory
  • Become a Member
  • Shop
  • Job Board
  • Subscribe
  • My Account
  • Facebook
  • Twitter
  • LinkedIn

Online advertising isn’t a desktop experience anymore

Mobile content has grown so exponentially that online advertising is “no longer a desktop experience,” says Scott Goodstein, founder and CEO of the mobile firm Revolution Messaging.

The rapid expansion of mobile in the campaign space was one of the most important developments over the course of the 2012 election cycle and advertisers need to do a better job of adjusting by making their online content mobile-based.    

Goodstein, who served as Obama’s external online director during his 2008 campaign, made the push for an increased focus on mobile during a Social Media Week Panel on Tuesday hosted by NGP VAN in Washington, D.C. Speaking alongside Goodstein was Tammy Gordon, V.P. of social communication at AARP.

“At AARP we don’t build anything that is not mobile with responsive design,” noted Gordon.

Subscribe for Industry News Plus the Latest in Campaign Strategy & Tactics

Hidden
This field is for validation purposes and should be left unchanged.

With responsive design, webpages adjust to the size of the viewer’s screen. It’s different from many organizations which simply employ separate sites for mobile users—something Goodstein says hinders the user experience.

“It’s hard enough for organizations to take care of their website, now they have to take care of a second mobile site,” he said. “Having two websites is not the right user experience. Being able to have that mobile experience work is going to be more and more important.”

The best starting point: getting your organization in a mobile mindset so that people are thinking of ways to enhance the experience of those visiting your site.

“How many people are coming to your website from a mobile device each month?” asked Goodstein. “What is the user experience they’re getting on the site? It is as simple as can they find your phone number?”

Instead of online users browsing the web at home on their computers, so many more are now accessing the Internet on their daily commute.

“[The experience] is now ‘I’m sitting on a bus for two hours during a commute,” said Goodstein. “Figuring that out, being able to serve video to a person, being able to serve advertising to that person on their daily commute is something that we couldn’t do politically five years ago but today we can be.”

Share:
FacebookTweetLinkedIn

Primary Sidebar

By
Geordy Boveroux
02/19/2013 12:00 AM EST
FacebookTweetLinkedIn

C&E Creative Summit 2023 Countdown:

Get Tickets

Most Read

  • Digital Organizing

    How Digital Can Help Thread the Needle in Virginia

  • Sponsored

    Combine Digital Advertising With Direct Mail, The SMART Way

  • Sponsored

    Political Comms Is The Premium Peer-To-Peer Texting Platform

Subscribe for Industry News Plus the Latest in Campaign Strategy & Tactics

Hidden
This field is for validation purposes and should be left unchanged.

Become a member and get access to exclusive content.

Join Today

Footer

Upcoming Events

  • June 28

    The Future of Politics: Three Cutting-Edge Tools to Win in 2024

  • September 21

    Campaigns & Elections Creative Summit

Subscribe To Our Newsletter

For the latest in campaign strategy & tactics plus industry news and analysis, subscribe for free today.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Follow us

Follow Campaign and Elections for more daily content.

  • Facebook
  • LinkedIn
  • Twitter
  • About
  • Privacy Policy
  • Terms & Conditions
  • Contact

Copyright © 2023 Political World Communications, LLC

Advertisement

Subscribe for Industry News Plus the Latest in Campaign Strategy & Tactics

Hidden
This field is for validation purposes and should be left unchanged.