To Keep Your List Healthy, Don’t Go Dark Through the Holidays, New Year 

Following a cycle that rewrote the playbook for campaigns, practitioners are looking to break down another barrier and instill a long-ignored best practice in their clients: digital infrastructure and list building early. For some consultants, that means right now.

While many candidates think voters are ready for a break from the political over the holidays, consultants say that doesn’t mean they don’t want to hear from their elected officials or from aspiring candidates. In fact, keeping a list engaged or building a house file doesn’t have to be overtly political.