Creative Archives - Page 10 of 14 - Campaigns & Elections

An Outside Perspective on the Traditional Stump Speech

New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters

Framing the Midterms: Where Will Ad Creative Go In 2018?

In the Hunt for Online Engagement, Consultants Weigh Photo vs. Video Content

How Campaign Messages Are Received and Processed

Is There Room For Humor In 2018?

Do Campaigns Still Have the Power of Persuasion?

Appraising The Trove Of Trump, Clinton Campaign Memorabilia

Snackable Ads Giving Some Media Consultants Heartburn

The Social Impact of Yard Signs

The Dos And Don’ts of Branding A Candidate

Why Candidates Should Understand Branding

On the Importance And Limits Of Authenticity

Crafting A Persuasive TV Campaign in Europe

How Clinton’s Value Proposition Lost Her The Brand Election

Communications Lessons From Brexit

How To Cultivate Authenticity In Your Candidate

Driving Democratic Turnout With Social Pressure

Why Campaigns Need To Go 360

Clinton’s Challenge: Driving Home A Compelling Economic Message

The Evolution of the Presidential Yard Sign

Tech Bytes: The Big Pre-Roll Video Mistake

Startup Platform Offers ‘User-Generated Commercials’

Message Discipline in the Age of Twitter