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Creative
On the Importance And Limits Of Authenticity
Crafting A Persuasive TV Campaign in Europe
How Clinton’s Value Proposition Lost Her The Brand Election
Communications Lessons From Brexit
How To Cultivate Authenticity In Your Candidate
Driving Democratic Turnout With Social Pressure
Why Campaigns Need To Go 360
Clinton’s Challenge: Driving Home A Compelling Economic Message
The Evolution of the Presidential Yard Sign
Tech Bytes: The Big Pre-Roll Video Mistake
Startup Platform Offers ‘User-Generated Commercials’
Message Discipline in the Age of Twitter
Why Most Super PAC Ads Go Unnoticed
Advances in the Theory of Campaign Message Testing
10 Ways to Use Snapchat’s New Custom Geo Filters
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