The Pandemic Changed Political Media Production. Most of Those Changes Are Likely to Last
Political media pros shot ads and gathered footage very differently in 2020 as a result of the pandemic. Most media consultants are embracing the changed world of production.
Political media consultants have emerged from the pandemic-induced production constraints with new techniques and approaches that could reshape the ads voters see next cycle and beyond.
Charles Barbour, who recently joined GOP shop Convergence as its director of production, noted how candidates can now easily film quick videos or get useable B-roll footage from pocket-sized cameras like the DJI Osmo Pocket.
“Quick,...
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