Television Archives - Campaigns & Elections

The Lost Art of Storytelling in Political Creative

Content Demands and the Media Impact of a Competitive GOP Primary

A Creative Lesson From 2022: Ad Makers Must Prepare For the Unknown

One Consultant Worries Republican Ad Testing Doesn’t Go Far Enough

Early Strategic Takeaways From ’22

What is the Media Spend Telling Us Ahead of Election Day? The Same Old Story

Design and Production Trends from ’22

Designing Creative That Can Capture Short Attention Spans

Rest Easy, Political Consultants: Campaign Spending Will Hold Steady

Will Political Media Buying Adjust in Time for the Midterms?

How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys

Creative Lessons from the Corporate World and the Push for More Organic Content

Media Buyers Will Need to Combat Ad Saturation in ’22

Maximizing the Impact of Your TV Ad Dollars in ’22

Behind Gary Chambers’ 37-Second Pot Spot