Television Archives - Page 3 of 4 - Campaigns & Elections

Creative Insights: Avoiding Visual Clichés and Better Understanding Your Ad Targets

As Dems Look to Sell Infrastructure During the Midterm Campaign, They’ll Need the Visuals

3 Production Lessons for Your Next Shoot

How Virginia Makes a Good Case for Early Media Spend

Creative Insights: Storytelling Fundamentals, Ad Lengths, and Where Radio Still Fits in the Mix

Why You Should Ask Your Media Buyer About Their Nielsen License

The Questions to Ask Your Media Buyer in ’22

Learning from the Biden Team’s Local TV Strategy

Creative Insights: What Does the Future Look Like for Political Buyers and Media Shops?

How Political Buyers Are Measuring Viewership in ’22

The Pandemic Changed Political Media Production. Most of Those Changes Are Likely to Last

Ad Spending Report Projects $9 Billion for Midterms, Shows Growth in Down-Ballot Digital

Democratic Consultants Worry Investment May Not Match Growth of Hispanic Voters

Joe Slade White Remembered As Mentor, Ad Maker And Creative ‘Genius’

Inside a Media Production Bubble That Filmed 200+ Spots In 10 Days

Content Case Study: 13 Mayors In One Spot for Biden-Harris

Creating a TV-Ready Spot for Digital

After 2020, Media Strategists Say the Ad Playbook Has Expanded

Republican Caucus Series: Ad Creative and Production.

Democratic Caucus Series: Ad-making and Production

From Fundraising to Campaign Ads: The Ethics Considerations for Consultants

After 2020, Is It Time To (Mostly) Ditch Broadcast Buys?

How Buyers Harnessed Over The Top Advertising in 2020

How Much Is Too Much When It Comes To Campaign Outreach?