Pollster Frank Luntz has sold a majority partnership interest in his firm, Luntz Global, to MDC Partners Inc. The move came after Luntz, who was name MDC’s chief language strategist, told an interviewer: “I’m probably less healthy now than I have ever been in my life.”
In the same interview with The Atlantic, Luntz said he no longer has political contracts. The sale indicates that’s unlikely to change as MDC touted the Republican’s commercial work.
“Luntz Global is now positioned to serve client needs on a much broader global scale, and its addition to the MDC network further augments the MDC consumer insights and analytics practice,” CEO Miles Nadal said in a statement. “We are excited to be able to leverage the team’s expertise, and their unique marriage of research and creative solutions, to expand the durable competitive advantage of our clients.”
Luntz added: “I’ve been incredibly fortunate to take the skills I honed in the tough world of politics to help some of the great leaders in business, finance and sports find the right words to give them the winning edge. I am thrilled to have found the right strategic partner.”