Polling Archives - Campaigns & Elections

Are Non-White Voters The Canary in the Coal Mine for Democrats?

Pollsters and Trump: Third Time’s a Charm?

One Consultant Worries Republican Ad Testing Doesn’t Go Far Enough

A Tech Prescription for Improving Midterm Poll Results

How One Polling Shop is Making the Most of Its Data Partnerships

The Digital Future of Survey Research Faces a Challenge

Polling Startup Change Research Shuffles Leadership With an Eye Toward ‘Standardizing’ Offerings

Charting a Future for the Polling Industry

4 Common Campaign Myths About Investing Early in Research

Survey Research and Data: What Comes Next?

Why Political Pollsters Aren’t the Only Ones Invested in Campaign Research Fixes

Democratic Pollsters Say Turnout and Measurement Error Led to Inaccuracy In 2020

Member Spotlight: Adam Probolsky Says Pollsters Need the Press to Get Serious About Polls

Campaign and Media Pollsters Clash Over 2020 Methodology

Tech Helps Opinion Researchers Work During the Pandemic — At a Cost