Polling Archives - Campaigns & Elections

From Obama to ‘Black MAGA,’ Making Sense of Black Voter Shifts

‘We Can Lead on the Issues’: Veteran Dem Pollster Launches Firm

Introducing FUSE: The Next Frontier in Personalized Texts

Do Republicans Have an Identity Crisis? One Senator Thinks So

Dem Consultants Have Some Advice for Rebuilding Their Party

Trump’s Approval Rating: The Key Metric Driving Politics, Business, and Global Strategy

‘We Didn’t Believe Our Own Polls’: How Republican Registration Surges Shaped the 2024 Election Landscape

Meet the American Super Distrusters

The Post-Election Polling Picture and Who Won the Podcast Audiences

The 8 Big Questions For Pollsters as 2024 Draws to a Close

Election Briefing: Trust and Polling in 2024: Adapting Methodologies for a Changing Electorate

How Will We Explain the Outcome of 2024?

What the Conventional Wisdom Around Biden Means For Democratic Campaign Strategy

Vendors Primed to Help Clients Navigate the Issues Roadmap for 2024

Are Non-White Voters The Canary in the Coal Mine for Democrats?

Pollsters and Trump: Third Time’s a Charm?

One Consultant Worries Republican Ad Testing Doesn’t Go Far Enough

A Tech Prescription for Improving Midterm Poll Results

How One Polling Shop is Making the Most of Its Data Partnerships

The Digital Future of Survey Research Faces a Challenge

Polling Startup Change Research Shuffles Leadership With an Eye Toward ‘Standardizing’ Offerings

Charting a Future for the Polling Industry

4 Common Campaign Myths About Investing Early in Research

Survey Research and Data: What Comes Next?