Landing Research As Local News Influence Wanes
As more local and regional news outlets go under, political comms professionals need to get creative to make sure research hits land.
We’ve talked about how comms professionals are adapting to the growth of “news deserts,” but those changes to the media landscape are also influencing how research practitioners are doing their jobs.
Without a plethora of reporters to share research with, many are simply putting their troves of hard-found information on the internet and letting supporters do the rest.
During the 2020 cycle, Madeline Sweitzer recalled how ...
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