Mark Walsh has never been wowed by the creative genius of his party’s top campaign professionals. His frustrations—sown during his time at the Democratic National Committee and on Sen. John […]
Making the most of a career fair
Searching for a job in the political world can be a daunting task and feel like a full-time job itself. It can be particularly overwhelming in a career fair setting, […]
A consultant’s journey from campaign war room to playwright
I was one of the first political consultants in America to focus on “opposition research” as a specialty and ran one of the first “oppo” firms in the late 1980s […]
Now is the time for some long-term planning
If you struggled to find a new—or any—job in 2013, the start of the New Year should be particularly encouraging. We’re in a big election year: Senate, gubernatorial, congressional, statewide, […]
2016 A Historic Cycle for Political Collectors Too
As the race for the White House heats up, so to does the race to snag political collectables from a historic election. Thousands of items circulate each cycle to promote the […]
Three Reasons Why Direct Mail Is Growing
Just a few years ago most of us in the political media business were predicting a gradual phase out of direct mail. The reasoning went something like this: Why keep […]
6 Steps Consultants Can Take to Guard Against Cyber Threats
The recent security lapse where Deep Root Analytics left 198 million voter profiles on the internet without security and free for anyone to download is a stark reminder that campaigns […]
Donald Trump’s Real Gender Gap
G2 Analytics is an innovative public opinion research firm that has developed a unique research methodology which combines the rich data of qualitative moment-to-moment (M2M) video scoring with the valuable […]
New Research Reveals Direct Mail to be Most Credible Form of Media Outreach Among Voters
Establishing credibility with voters has never been a more important – and challenging – task for campaigns. That’s why the United States Postal Service® commissioned a voter survey in the […]
7 Trends In Political Campaigning
Across the world, the environment around political campaigns is changing at an increasingly fast pace. As we embark on a new year, here are seven trends I’ve observed in modern […]
The Credibility Factor: What Campaigns Can Learn from Virginia Voters
Imagine if you could get a glimpse inside the minds of voters to find out how to win their trust, and their vote. What questions would you ask? Would you […]
Every Second Counts: How Direct Mail Can Help You Maximize Your Time with Voters
Two seconds or less – that’s it. According to a study done by Facebook and Oracle appearing in an Ad Age article, that’s how much time 72 percent of studied […]
4 Ways Direct Mail Can Help Your Campaign Get Out the Vote
It’s no secret that campaigns are focused on getting their voters to the polls this November. As National Lead for U.S. Postal Service® Political Mail Outreach efforts, I spent the […]
Reaching Women Voters Through Mail
Is this the “year of the woman”? Some observers think so, considering this midterm election cycle has more women running for office than ever before. As part of the United […]
It’s the Econovid, Stupid
A lot happened between March 16th when the White House announced the 15 Days to Slow the Spread and the April 16th announcement of guidelines for Opening Up America Again. […]
Top Mail Trends to Look for in 2020
With potential record-breaking voter turnout in this year’s presidential election, campaigns are likely to look for innovative and proven ways to reach new and returning voters. This election cycle is […]