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We’re Proud to Announce the 2020 Class of Rising Stars Since 1988, Campaigns & Elections has recognized the best young operatives in the campaign business with the coveted Rising Star award. It’s one of […]
2023 Reed Award Winners
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The Most Exacting Award in Political Campaigning Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards embody excellence in political campaigning and grassroots & advocacy. Every year […]
Selling the Message
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Four of the voices behind the largest advocacy campaign in history…Kerri Houston Tolozco Tom McMahon Phil Kerpen Lauren Weiner Conservatives for Americans United Americans for Americans United Patients’ Rights for […]
2017 Rising Stars
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Since 1988, Campaigns & Elections has recognized up-and-comers in the campaign business with the coveted Rising Star award. It's one of the most prestigious honors in the campaign world for a reason: industry […]
New Facebook Tool Allows Mail-Style Targeting
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Digital consultants say they’re eager to invest resources in the new “political influencer” targeting just rolled out by Facebook. The industry’s response is a marked contrast to the tepid […]
2022 Reed Award Winners
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The Most Exacting Award in Political Campaigning Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards embody excellence in political campaigning and grassroots & advocacy. Every year […]
A shallow Republican digital bench?
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This is a question sparked by some recent news from the campaign trail. Two veterans of Blue State Digital have left the firm to serve as digital directors on high-profile […]
Enthusiasm on the Left Could Have an Impact on the Campaign Industry Beyond November
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Democrats may be able to turn the spike in enthusiasm generated by the Harris-Walz ticket into a deeper bench of candidates and staffers. Arena, a training organization for campaign staff […]
Campaign Tech Startups Are Charting a Different Product Development Path
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Political tech startups are increasingly ditching the build-it-and-they-will-come product model in favor of one that leans on a deep-pocketed client to back new tools. On the left, a recent example […]
Democratic Training Group Moves to Boost GOTV Push
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One presidential cycle removed from largely remote campaigning, Democratic training practitioners are raising concerns about whether there will be enough skilled staffers available to turn out voters in tight races […]
Digital Is Not a One-Size-Fits-All Strategy
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A recent report from the Democratic Super PAC Priorities USA argues political campaigns should shift a majority of their media budgets to digital advertising. In this article, two political media buyers look at the trend toward digital and argue a campaign media plan must layer multiple types of advertising in order to be successful.
Media Buying Lessons To Take Into the Next Campaign Cycle
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2020 was an unprecedented year where even political media buying was shaped significantly by the pandemic. While it might seem like the fight against COVID makes 2020 an anomaly, the lessons from this cycle are actually an extension of ongoing trends, which will continue long after the pandemic ends.
Why Campaign Ads And Their Flights Could Get Longer This Cycle
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Ad spending is declining in 2020. But one area is bucking the trend: political advertising.
Google Search Results Will Make or Break 2020 Campaigns
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The traditional campaign playbook has been turned upside down this year. Campaigns are now experimenting with a host of digital strategies to engage supporters online. But Facebook ads, virtual town […]
Reaching Millennials Through Pop Culture
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It used to be easier to categorize most demographics because they all pretty much towed the line behind whatever church, school, corporation or government told them. There were three main […]
What beacons can do for your campaign
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Commercial advertisers usually have a leg up on campaigns when it comes to the latest tech trends but one bleeding edge could hold a unique opportunity for candidates seeking a […]
Leveraging new ad tech trends
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Campaigns have often been slow adopters of digital innovations. Now, that’s starting to change. There’s a growing interest in new, goal-driven advertising methodology among strategists and candidates. Those looking for […]
The Pact: Bill Clinton, Newt Gingrich and the Rivalry That Defined a Generation
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Oxford University Press, $24.95, 384 pp. Review by Claude R. Marx Dual biographies are a tricky subgenre of nonfiction to pull off. Striking the right balance between offering straight biographical […]
Why Fundraising Consultants Can Make a Real Case That Every Race Matters
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Two of the biggest surprises of election night (or week) ’22 could be the victory by Democrats in House district WA-03, and Lauren Boebert’s near defeat in CO-3. These two […]
The Dearth of Digital Ad Spending In ’22 May Be Greatly Exaggerated
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Media buyers looking back on 2022 are noticing a huge problem: the lack of digital reporting requirements left many of their clients flying half-blind. On the one had, the complete […]
Push Digital Acquires Campaign Solutions to Form a Competitor to the Right’s Mega Firms
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The Republican firm that boasts it was the first to process a campaign contribution online has been acquired by South Carolina-based Push Digital. The deal will put R. Rebecca “Becki” […]
How One Group on the Left is Addressing the Talent Struggle
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Worried about an exodus of former midterm campaign staffers from the industry, a Democratic training organization moved faster than ever to standup a weekend skills session with an eye toward […]
Democrats Trail Republicans In ‘Pipeline’ Investment
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Republicans are investing more in their so-called pipeline organizations, which train and recruit candidates and staff, compared with Democrats. In fact, the gap between the two sides isn’t even close. […]
2024 Reed Award Winners
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The Most Exacting Award in Political Campaigning Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards embody excellence in political campaigning and grassroots & advocacy. Every year […]