Incorporating video into your texting strategy? Here’s why Peerly’s TruHD Video Texting can make a big difference and doesn’t pose a challenge for delivery.
In an age where it’s increasingly difficult to capture the attention of voters, the effectiveness of text outreach speaks for itself. The average open rate for a text is 99 percent. And a full 97 percent of messages are read within 15 minutes of being delivered.
That’s against the backdrop of an election cycle projected to see a record amount of political spending, making it critical for campaigns to find more effective ways to cut through a noisy ad marketplace and reach their target voters.
One of the newest text outreach tools: Peerly’s video texting, made all the more powerful by the ability to send videos in full 1080p HD. At Peerly, we developed an offering that enables campaigns to send those high-quality videos at scale over MMS. TruHD video texting allows for full HD 1080p video and can include up to 2,000 characters of text + additional clickable links.
“This innovation will change the way campaigns deliver content to voters,” said Josh Justice, President of Peerly Inc. “Campaigns are increasingly looking for ways outside of traditional channels to reach voters and TruHD Video Texting is poised to capture some of this massive market.”
In an election cycle where engagement will be paramount, here are three ways deploying HD video texting will ensure your campaign’s messaging cuts through:
1. Video Makes Text Campaigns Stand Out
Texting works for political campaigns and the data backs that up. But there’s an additional challenge this cycle: getting SMS messages to stand out, especially during the height of election season when the volume of political messages increases.
Campaigns and organizations are sending more text messages than ever before, but being able to deliver full HD video, which plays directly in a recipient’s text window, will help your messaging rise above the noise.
Social networks and digital platforms are further optimizing themselves for video, because it’s what engages in the current environment. We think cinematic quality video via text is poised to be a game-changer for campaigns.
2. High-Quality Video Means More Time Spent With Your Messaging
Video is king across mobile and social platforms, but not all video is created equal. What makes people click away? Low resolution video or poor quality audio are right at the top of the list.
Our HD video MMS offering allows campaigns and organizations to reliably send high quality video via a medium we already know has the best open rate of any other voter contact method. HD video means recipients are less likely to click away, which means your messaging is getting a longer runway.
Look and quality matters, which is what we focused on when developing TruHD video texting. The platform enables cinematic vivid colors (with more than 1 billion sRGB colors represented) and our TruVoice quality sound, which enhances bass and treble to the maximum signal audio output giving videos a rich sound that helps quickly capture a viewer’s attention.
3. Video Increases Your Engagement Options
P2P text is already a terrific tool for engagement. When utilized well, campaigns are prompting recipients to reply back via text, which helps build a supporter’s interest and get their buy-in for your campaign.
It’s also a prime tool to get feedback from supporters and to collect data. Add high quality video into that mix and the engagement options only get better. Think things like giving supporters a sneak peek of an upcoming ad or sending behind-the-scenes video messages from the campaign trail to build better connections with supporters or elicit feedback.
For anyone looking to “test drive” Peerly, the company is extending 100,000 free texts for new clients looking to try their Peer-to-Peer Texting service. You can learn more at Peerly.com.