The Media Mix: Leveraging Direct Mail to Make the Most of Your Integrated Campaign

In today’s increasingly competitive political landscape, campaigns must get creative, coordinating messaging across various advertising channels to drive action and set themselves apart. Direct mail is a vital piece of that communications puzzle – and when integrated with digital campaigns, this highly customizable messaging channel can increase trust with voters and inspire them to take action.

We share insights from the United States Postal Service and discuss the intersection of direct mail with digital and the tools and technologies campaigns can leverage to effectively reach and engage key voter demographics.