Digital Advertising

Former Consultants for Sanders and Fetterman Launch New Firm, Hoping to Give Democrats ‘a Path Forward’

Democratic Firm Unveils ‘Resistance Toolkit’

Democratic Firm Launches With a Boutique Focus on Message and Targeting

Is Cable The Biggest Loser of 2024?

GOP Firm Chief Sets Up Innovation Arm to Address the Party’s Strategic Shortcomings

6 Consultant Predictions for 2025

AI Meets Strategy: How Tom Newhouse is Slashing Overhead and Redefining GOP Media Buying

A TikTok Ban Isn’t Likely. Here’s Why Dems Should Embrace It

Did Trump’s Ad Strategy Win the ’24 Election?

The Search for Strategic Lessons from 2024

A Post-Election Question for Democrats

Tech Or Tactics: A Democratic Vendor Releases Data To Help Provide An Answer

Why Democratic Tech Didn’t Find the Mark With Voters In ’24

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

The Digital Advertising Winners and Losers of ’24

How Influencers Helped Republicans Win and What Democrats Can Do About It

Early Lesson From 2024: (In-Language) Words Matter

You Call That An Ad Blackout? Consultants Shrug Off Alphabet’s Post-Election Restrictions

The GOP Needs A Strategic Overhaul – Regardless Of What Happens In November

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Republicans Say They’re Ready For GOTV. Fundraising Down the Stretch Is Another Story

Thinking Outside the Zip Code: The Power of Contextual Data

Election Briefing: Allocating Digital Ad Dollars Effectively Down the Stretch