Digital Advertising – Page 2

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

The Digital Advertising Winners and Losers of ’24

How Influencers Helped Republicans Win and What Democrats Can Do About It

Early Lesson From 2024: (In-Language) Words Matter

You Call That An Ad Blackout? Consultants Shrug Off Alphabet’s Post-Election Restrictions

The GOP Needs A Strategic Overhaul – Regardless Of What Happens In November

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Republicans Say They’re Ready For GOTV. Fundraising Down the Stretch Is Another Story

Thinking Outside the Zip Code: The Power of Contextual Data

Election Briefing: Allocating Digital Ad Dollars Effectively Down the Stretch

Early Voting Starts and Ends With the Data

Transparency In Digital: Winning Doesn’t Need to Be a Tradeoff

Will CTV/OTT Advertising Decide Your Election?

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

The Digital Ad Space in ’24: Targeting With Accuracy and Speed

Matching Voter File Online Impressions Is Getting Harder. One Firm Thinks It Has A Solution

The Fractured Landscape of Competitive Digital Data

CTV Has Come into Its Own; Campaigns Better Be Ready

Getting Your Data Game Right in 2024

Contextual Data Vendors Offer Media Buyers a Solution for the ‘Vibes’ Election

Coming to Your Screens This Fall? A Digital Battle Like No Other

4 Ways to Effectively Target AAPI Voters

How Campaigns Can Hide Their Digital Ad Buys