Digital Advertising – Page 2

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Republicans Say They’re Ready For GOTV. Fundraising Down the Stretch Is Another Story

Thinking Outside the Zip Code: The Power of Contextual Data

Election Briefing: Allocating Digital Ad Dollars Effectively Down the Stretch

Early Voting Starts and Ends With the Data

Transparency In Digital: Winning Doesn’t Need to Be a Tradeoff

Will CTV/OTT Advertising Decide Your Election?

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

The Digital Ad Space in ’24: Targeting With Accuracy and Speed

Matching Voter File Online Impressions Is Getting Harder. One Firm Thinks It Has A Solution

The Fractured Landscape of Competitive Digital Data

CTV Has Come into Its Own; Campaigns Better Be Ready

Getting Your Data Game Right in 2024

Contextual Data Vendors Offer Media Buyers a Solution for the ‘Vibes’ Election

Coming to Your Screens This Fall? A Digital Battle Like No Other

4 Ways to Effectively Target AAPI Voters

How Campaigns Can Hide Their Digital Ad Buys

Vendors Seize On DNC As Marketing Opportunity For New Products

Political Ad Industry Increasingly Turns Inward For New Solutions

Vendors See Opportunity for Campaigns in AAPI Voter Targeting

Solving the Ad Saturation Problem

Latino Voters Are a Big Cohort in ’24, and GOP Firms Are Taking Note

Yes, We’re Living in ‘Interesting’ Times. Here’s Why It’s a Challenge for Down-Ballot Candidates