Digital Advertising – Page 10

Practitioners On Both Sides Say Digital Creative Needs Its Own Rigorous Testing

Will the Coming Privacy Push Hurt Campaign Outreach?

Can Digital Strategists Exert More Pressure on the Tech Giants?

Creating a TV-Ready Spot for Digital

The Challenges That Go With Creating In-Language Content

ACR and Political Ad Campaigns

Is the Future of Campaign Creative Open Source?

Researchers: When It Comes to Transparency on Digital Spending, There’s Still a Long Way to Go

Digital Consultants See Bumps on the Road to the Midterms

Consultants Brace for More Turbulence As Facebook Ads Return, Google Touts ‘Privacy-First’

A 2022 Doomsday Scenario for Campaigners

Content Case Study: Friends Don’t Let Friends Vote Naked

OTT Adoption Soared In 2020. Here’s Where It Still Needs to Evolve.

Google’s Back For Campaigns While Consultants Wait On Facebook

Case study: Low Budget, High Impact Ad Creation

Facebook Continues Shift Away From Political As Consultants Plot Alternatives

Political Ads and Facebook: What Now?

Why Digital Consultants Need to Think Beyond the Platforms

How Public Lands and Outdoor Issues Won in 2020

From Fundraising to Campaign Ads: The Ethics Considerations for Consultants

3 Big Lessons Campaigns Need To Learn In 2021

Former Sanders Consultants Launch Media Firm

Industry Predictions for 2021: A Long Way From Normal

How Campaigns Reached Voters of Color Online In 2020