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Digital Advertising
These 3 Voting Blocs Could Save the Midterms for Democrats
3 Big Reasons Out-Of-Home Advertising Should Be a Part of Your ’22 Media Plan
Collaboration in Political Design
Creative Insights: Expanding Your Digital Universe
How to Adapt Your Digital Strategy to Meta’s Last-Minute Platform Changes
The Ad Tech Takeover Has Reached the Most Analog of Mediums
Creative Insights: The Importance of Creative Testing
Rest Easy, Political Consultants: Campaign Spending Will Hold Steady
First-Party Data Tailored for Public Affairs Digital Campaigns
How Education Can Trump Creativity When It Comes to Digital Ad Buying This Cycle
Creative Insights: Digital Ad Life Beyond Facebook
How to Use Digital to Stand Out In a Crowded Primary
3 Ways Smart Digital Ad Programs Avoid Backlash
If Your Budget’s Big Enough, Why Bother Microtargeting?
Crafting Compelling Creative in the Public Affairs Space
Creative Insights: When Developing Brand Assets, Don’t Rush the Discovery Phase
Will Political Media Buying Adjust in Time for the Midterms?
Extending Your Political Campaign’s Reach With a4 and LG Ads
Creative Insights: Digital Targeting and Midterm Messaging
Outsource Your Digital Campaign At Your Own Risk
Programmatic Vendors Step Up Efforts to Win Campaign Dollars
The Creative Power in Post Production
Navigating the Shifting Ad Terrain in 2022
5 Trends to Watch in Voter Outreach
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