Digital Advertising – Page 7

Rest Easy, Political Consultants: Campaign Spending Will Hold Steady

First-Party Data Tailored for Public Affairs Digital Campaigns

How Education Can Trump Creativity When It Comes to Digital Ad Buying This Cycle

Creative Insights: Digital Ad Life Beyond Facebook

How to Use Digital to Stand Out In a Crowded Primary

3 Ways Smart Digital Ad Programs Avoid Backlash

If Your Budget’s Big Enough, Why Bother Microtargeting?

Crafting Compelling Creative in the Public Affairs Space

Creative Insights: When Developing Brand Assets, Don’t Rush the Discovery Phase

Will Political Media Buying Adjust in Time for the Midterms?

Extending Your Political Campaign’s Reach With a4 and LG Ads

Creative Insights: Digital Targeting and Midterm Messaging

Outsource Your Digital Campaign At Your Own Risk

Programmatic Vendors Step Up Efforts to Win Campaign Dollars

The Creative Power in Post Production

Navigating the Shifting Ad Terrain in 2022

5 Trends to Watch in Voter Outreach

Digital Consultants Should Brace for Major Changes to Ad Targeting

Creative Lessons from the Corporate World and the Push for More Organic Content

Creative Insights: Why Campaigns Should Always Be Recording This Election Year

New Firm Village Square Launches With a Persuasion-Focused Influencer Offering

A Research Tool Could Help Digital Advertisers Get Their Creative Right

Creative Insights: The Key Questions for OTT/CTV Advertising in 2022

Media Buyers Will Need to Combat Ad Saturation in ’22