Some firms are founded out of necessity, and that’s the case with Mosaic Strategies Group. Founding partner Francesca Dulce Larson explains that she and her two other founders met one another working on campaigns, and realized that they had more work than the three of them could support. “And from that, Mosaic was born,” says Larson.
Larson advises other founders to think deeply about their firm culture right from the start: “What are your company values? What does your workday look like? How different is that from other companies? Is that a differentiating factor?”
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