Anyone sending political email who wants to get an edge in the final weeks of the 2022 cycle needs to watch this Strategy Session.
Topics covered:
- What does Gmail’s decision to test letting campaign email skip the spam filter mean for political email?
- What can campaigns and groups that aren’t in the test (translation: pretty much everyone) do to maximize the impact of their email programs in the final weeks of the 2022 cycle? Two political email experts share their advice.