Articles - Campaigns & Elections

‘We Didn’t Believe Our Own Polls’: How Republican Registration Surges Shaped the 2024 Election Landscape

How a Turks & Caicos Retreat Transformed My Team and Boosted Our Business for 2025

Did Trump’s Ad Strategy Win the ’24 Election?

The Key To Fundraising Success In ’25: Keeping Your List ‘Warm’

One 2024 Regret Shared by Democrat & Republican Operatives

Meet the American Super Distrusters

The Search for Strategic Lessons from 2024

The Problem When Ad Budgets Get Too Big

A Post-Election Question for Democrats

Tech Or Tactics: A Democratic Vendor Releases Data To Help Provide An Answer

How Distributed Leadership Defined the 2024 Presidential Race

Why Democratic Tech Didn’t Find the Mark With Voters In ’24

Why This Wasn’t an AI Election for Campaigns

Republican Fundraiser: Don’t Squander The ’24 Momentum

2024 Revived the Question: Do Campaigns Still Matter?

The Post-Election Polling Picture and Who Won the Podcast Audiences

Unpacking Influencer Strategy In ’24

Media Buyer’s Hot Take On ’24: It’s Not The Message, It’s the Medium

The Digital Advertising Winners and Losers of ’24

How Influencers Helped Republicans Win and What Democrats Can Do About It

Too Close to Call? The Manager’s Post-Election Playbook For Races Still Outstanding

The 8 Big Questions For Pollsters as 2024 Draws to a Close

Early Lesson From 2024: (In-Language) Words Matter

Why AAPI Voters Could Be the 2024 Election’s Game-Changers—and What Candidates Must Do to Win Them