The Ad Industry Is Bracing For the Privacy March to Hit the OTT/CTV Space
Political advertisers are increasingly migrating marketing budgets into OTT/CTV. They’ll soon have to navigate increased privacy regulation — at least in California.
The California Consumer Privacy Act (CCPA) of 2018, which ushered in do-not-sell-my-information opt-outs on websites, wasn’t meant to cover CTV/OTT. That job will fall to the California Consumer Privacy Rights Act (CPRA), aka Prop. 24, which was passed by voters last November and serves as an amendment to the CCPA effective 2023.
Alysa Hutnik, a partner at Kelly Drye & Warren LLP and contributor to an indus...
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