Digital Political Ads Archives - Page 3 of 5 - Campaigns & Elections

Did Trump’s Ad Strategy Win the ’24 Election?

One 2024 Regret Shared by Democrat & Republican Operatives

The Digital Advertising Winners and Losers of ’24

Early Lesson From 2024: (In-Language) Words Matter

You Call That An Ad Blackout? Consultants Shrug Off Alphabet’s Post-Election Restrictions

The GOP Needs A Strategic Overhaul – Regardless Of What Happens In November

Report: Republicans Are Ditching Meta and Alphabet for Programmatic Ads in 2024 Campaigns

Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Thinking Outside the Zip Code: The Power of Contextual Data

Election Briefing: Allocating Digital Ad Dollars Effectively Down the Stretch

Early Voting Starts and Ends With the Data

Transparency In Digital: Winning Doesn’t Need to Be a Tradeoff

Will CTV/OTT Advertising Decide Your Election?

If It’s All Just Impressions, Why Do Campaigns Still Have Siloed Media Teams?

The Digital Ad Space in ’24: Targeting With Accuracy and Speed

CTV Has Come into Its Own; Campaigns Better Be Ready

Contextual Data Vendors Offer Media Buyers a Solution for the ‘Vibes’ Election

Coming to Your Screens This Fall? A Digital Battle Like No Other

4 Ways to Effectively Target AAPI Voters

How Campaigns Can Hide Their Digital Ad Buys

Vendors Seize On DNC As Marketing Opportunity For New Products

Political Ad Industry Increasingly Turns Inward For New Solutions

Vendors See Opportunity for Campaigns in AAPI Voter Targeting

Ever Heard Of Bid Shading? It Could Help You Win Digital Inventory At A Discount Price