Articles - Campaigns & Elections

In an Era of Close Elections, Campaigns Matter Even More

Applying AI to Creative Testing

In An Age of Online Rage, Should Comms Pros Consider a Calmer Approach?

Democratic Digital Strategists Expect Abortion to be a Top Motivator for the Party in ‘24

Beyond Texting and Digital – The Future of Mobile Engagement

Picking the Right Platform for Your Digital Advocacy Efforts

A Company Rebrand and Design Trends for ’24

Conquesting At Scale With New CTV/OTT Offerings

GOP Has More Persuading to Do When It Comes to Early Voting

Facing a Barrage of Negative Comments Online? AI Can Help You Fight Back

A Fresh Resource for Political Business Owners

Top GOP Fundraiser Sees Copy, Tactics As Key to Overcoming Small-Dollar Crunch

New Tools Aim to Make Media Buyers’ Lives Easier as a Record ’24 Ad Spend Looms

Streamlining Political Advertising with Meta-DSP Technology

Beyond the Cookie: Identifying and Reaching Voter Targets in ’24