The beginning of a New Year is the perfect time to assess where we are, and where we want to be. This fresh slate mindset gives political firm owners a chance to analyze the possibilities and potential challenges they may face this year.
As you gear up for 2024, here are some resolutions to ensure your political firm not only survives, but thrives in the upcoming political cycle.
Get your accounting in order.
No more scribbling notes on the backs of napkins or collecting receipts and stashing them in a disorganized folder. The first resolution for political firm owners should be to get their accounting in order. An efficient and organized financial system is paramount to the success of any political firm, no matter how big or small. The last thing you need is the IRS knocking on your door when you’re knee-deep in voter turnout and campaign meetings. Invest the time and resources to establish a robust accounting system that will save you headaches down the road.
Have a staffing plan.
Your team can make or break your year. The quality of individuals you bring on board can determine the success or failure of your efforts. Establish core values that align with your political mission and create a comprehensive staffing plan. This should include an onboarding process and a well-defined hiring process to ensure you attract the right talent. Don’t settle for whoever is leftover: Make strategic hires that contribute to your firm’s success.
Learn to delegate well.
One common pitfall for political firm owners is the reluctance to delegate tasks. Effective delegation is not about offloading work but strategically distributing responsibilities to maximize efficiency. Recognize the strengths of your team members and trust them with tasks that align with their skills. Delegating allows you to focus on high-priority issues, ultimately improving your firm’s productivity.
Get an attitude adjustment.
Your expectations set the tone for your team, clients, and vendors. If you expect excellence, you are more likely to witness people rising to the occasion. Embrace a growth mindset and rid yourself of limiting beliefs that may be holding your firm back. A positive attitude not only boosts morale, but also fosters a culture of continuous improvement.
In the fast-paced world of politics, it’s easy to sacrifice sleep in the pursuit of success. But adequate rest is essential for maintaining focus, making sound decisions, and preventing burnout. Commit to prioritizing sleep in the New Year. Your physical and mental well-being will play a crucial role in your success.
Commit to learning.
The political landscape is dynamic, with strategies and technologies constantly evolving. Stay ahead of the curve by committing to continuous learning. Attend workshops, conferences, webinars, and online courses to expand your knowledge and keep your firm at the forefront of industry trends. Various companies and organizations in the industry offer ways to continue learning and growing, no matter what your field. A commitment to learning ensures that you are well-equipped to navigate the complexities of modern political campaigns.
As you embark on the journey that is the upcoming year, these resolutions serve as a roadmap for firm owners to enhance their operations, foster a positive work environment, and achieve success in the ever-changing world of campaigns and elections. Cheers to a year of growth, resilience, and political victories.
Nicole Schlinger is the founder and president of CampaignHQ. Since 1999, CampaignHQ has delivered millions of effective P2P text messages, voter ID, persuasion, advocacy, patch through, and GOTV calls for winning campaigns and conservative organizations.